With the summer holidays creeping up on us and the sunshine (hopefully) taking a more permanent place in our day to day lives, now is the perfect time to up your sunglass game, particularly for your children.

Children need to protect their eyes just as much as adults, if not more. UV exposure can harm the eyes as well as the skin, and the cumulative effect of UV rays can be very damaging.  Parents wouldn't think twice about slapping on the factor 50 but often conclude that their child just won 't wear sunglasses‚Ķwhich is not always the case! Get them on board with a pair that they love, and you might never need nag again!

Children's eyes are more vulnerable to damage from the sun than adults' eyes because the cornea, lens and fluids are clearer, allowing more light to reach the retina, and did you know that children with blue eyes are at greater risk of UV damage than children with brown eyes? 

UV damage can show it's ugly face in many different ways, from cataracts, photokeratitis, Pterygium (surfer's eye) and even cancer.  It 's been proven that ailments such as cataracts are being recognised in people of a much younger age than before as a direct result of sun damage, so it is important to be vigilant.

Sunglasses aren't just a fashion accessory, they really do help protect your eyes from the sun 's damage and it 's vital that you choose a pair that carry the European Standard CE mark, this ensures that they offer a safe level of UV protection.   A great way to encourage your children to wear sunglasses is to get them a pair they have chosen themselves, and fortunately that 's where we can help.

OG MINI ICONS is a collection of sunglasses for children aged between 5 and 12. They are exact replica 's of some of OG's most iconic styles such as the Lord and Sophia but sized down for the style savvy adolescent. A parent has an obvious duty to protect their children's eye's, but there is no need to compromise on style, fit or protection and these iconic styles are neither too gimmicky or grown-up for a child they are classics that suit every age; the essence of a great shape.

Available in beautiful, vibrant colourways and inexcusably awesome shapes, children will now have the chance to wear super stylish frames without sacrificing on the highest eye protection.

Priced at £95.00 and available in store now!

Oliver Goldsmith